Donor funnels that turn a first gift into a lasting relationship.
I write and build donation, monthly giving, giving day, and event funnels for nonprofits. Each one is designed to support your overall funding strategy, with donor-centric copy that sounds like your mission.
Strategy, copywriting, and ClickFunnels build, all in one place
Most funnels are built to sell. Donors don't want to be sold.
A nonprofit funnel isn't a sales machine. It's a story, a thank-you, and an invitation, delivered at the right moment, automatically.
Businesses have relied on funnels for years. Most nonprofits haven't caught on yet.
Online businesses rarely leave a new customer to wander. Every signup gets a next step, a follow-up, and a reason to come back. Most nonprofits still stop at a Donate button and a receipt. That gap is your advantage: a thoughtful, donor-centric funnel helps you stand out in a crowded inbox and keeps supporters close long after their first gift.
The usual approach
With a donor funnel
Funnels designed around how donors actually give
We choose each funnel for the role it plays in your overall funding strategy. Every one includes the pages, the copy, and the follow-up emails, built inside your ClickFunnels account.
Donation funnel
A focused giving page, a gentle invitation to make it monthly, a heartfelt thank-you page, and a receipt email that actually feels personal.
Monthly giving program
A named recurring-giving program with its own landing page, impact levels, and a welcome sequence that makes new members feel part of something.
Donor journey sequences
Welcome and thank-you emails that share your story, show donors their impact, and make them the hero, so new subscribers give and first-time donors come back.
Giving day funnel
A campaign page with a live goal, a pre-launch email build-up, day-of reminders, and a thank-you that keeps new donors close after the day is over.
Event registration funnel
Registration and ticketing pages, reminder emails, and a post-event follow-up that turns attendees into ongoing supporters.
Sponsorship & list-growth funnels
Opt-in pages, lead magnets, and sponsor-packet funnels that grow your list and give aligned businesses an easy way to say yes.
Strategy, story, and systems, not just pages.
Strategy first
A funnel is a tool, not the goal. Each one is built to move your overall funding strategy forward and support the revenue streams that matter most right now.
Donor-centric copy
I write so the donor is the hero of your story, with gratitude and clear impact instead of pressure tactics.
Built in ClickFunnels
Pages, forms, payments, and email workflows set up, tested, and handed over in your own account.
From idea to live funnel in three steps
Funnel strategy call
We look at your goals, your donors, and your overall funding strategy, and decide whether a funnel is the right next step (and which one).
Copy & build
I map the donor journey, write every page and email in your voice, and build it in ClickFunnels with your branding.
Launch & refine
We test, launch, and watch how donors respond, then refine the messaging so the funnel keeps getting better.
Hi, I'm Marissa.
I'm a copywriter and funding strategist who helps growing nonprofits build steadier support. I earned my JD from BYU Law School, studied copywriting and digital marketing strategy, and have spent years serving alongside humanitarian and community organizations around the world.
Legal writing taught me to build a clear, persuasive case. Copywriting taught me to make donors feel it. And I love a good automation that makes your job easier and your communication sustainable. A well-built funnel brings all three together.
I live in sunny St. George, Utah, with my two kids.
You would be extremely fortunate to work with Marissa and get her support with your messaging and objectives along with data to get your message out.
"Marissa is intelligent, eloquent in speech and written word. She is easy to work with, she communicates well and has taken our messaging and improved it to work with corporations and grants."
"She helped us clarify our message and goals and made it cohesive to share with others."
Start with one funnel, or build it into your funding strategy
Funnel build
One complete funnel (pages, copy, and email sequence) written and built in your ClickFunnels account.
Scope confirmed on your strategy call.
Funding strategy partnership
Funnels as part of a six-month partnership focused on 1–2 funding streams, like monthly giving or events, with ongoing strategy and support.
6-month retainer · cancel with 30 days' notice
Questions nonprofits ask
Is a funnel right for a nonprofit?
Not always, and I'll tell you honestly. Funnels shine when you have a clear next step for supporters: a first gift, a monthly program, or an event. If something else should come first, we'll talk about that on your call.
Do you write the copy, or just build?
Both. Copywriting is the heart of what I do. Every page and email is written in your organization's voice, around your donors and your impact.
Can it work with the tools we already use?
Often, yes. We'll map your current donor database, payment processor, and email tools on your strategy call and plan the cleanest setup.
You bring the mission. I'll build the path for your donors.
Let's find the funnel that moves your funding strategy forward and fits your organization's next goal.
Book a Funnel Strategy Call