Funding strategy for nonprofits

I help growing nonprofits choose the right funding strategy and put it into action.

Strategy, Storytelling, and Systems to Empower Your Mission.

Book a Funding Strategy Call See support options
Marissa Martin, founder of Funding Ally

Strategy and systems, not theory.

Marissa Martin

Sound familiar?

If you're leading a growing nonprofit, some of this might sound familiar:

  • You're just getting started, or your funding has hit a plateau.
  • You love the work you do, but you're tired of doing it all on your own.
  • Your fundraising feels scattered, and the thought of another event is exhausting.
  • You want steadier support without all the heavy lifting.
  • You have a list of past donors, but no system to thank them and bring them back.
  • You have life-changing stories you want to shout from the rooftops, and you want them to reach the right people.

You don't need to chase every funding opportunity. You need a focused strategy for your organization, and someone in your corner to help you carry it out.

Marissa Martin, founder of Funding Ally
StrategyStorySystems

I'm inspired by people who see a need in the world and take initiative. You deserve someone in your corner cheering you on and helping the funds flow, so you can let go of some of the funding stress, reignite your passion for your cause, and make amazing things happen.

Meet your funding ally

Hi, I'm Marissa.

My path to fundraising started in some unexpected places. I studied Latin American Studies, earned my JD from BYU Law School, and have traveled the world as a leader with religious and humanitarian organizations. Along the way, I've worked in small business operations and studied copywriting and digital marketing strategy.

Today, I bring all of it together for you:

  • A strong case for funding.Legal writing taught me to build a clear, persuasive case, the same skill that makes grant proposals and major gift requests compelling.
  • Stories that move donors.Copywriting helps me share your cause and your gratitude in a way donors feel.
  • Systems that lighten your load.I love a good CRM and email automation setup that makes your job easier and your communication sustainable.

I live in sunny St. George, Utah, with my two cute kids, and I speak Spanish and Portuguese.

Funding streams

What we can build together

Depending on your priorities, we'll focus on 1–2 funding streams at a time.

Grant writing and strategyBuild a targeted grant pipeline, strengthen applications, and create systems to manage opportunities.
Monthly individual givingGrow your email audience, nurture supporters, and turn donors into monthly givers. See the monthly giving launch
Major gifts and planned givingIdentify and prioritize prospects, develop outreach strategies, and create a clearer path toward meaningful gifts.
Corporate sponsorshipDevelop compelling partnership offers, then identify, pitch, and follow up with aligned businesses.
Event marketingIncrease attendance, strengthen event messaging, and turn attendees into ongoing supporters.
Products or fee-for-service offersClarify and promote memberships, merchandise, programs, and other earned revenue.
Nurturing existing donorsStrengthen storytelling, newsletters, follow-up, and the relationships you already have.

Personalized support

Build a focused funding strategy that helps make your big goals a reality.

You need to identify the right revenue streams for your organization, build the foundation to pursue them well, and keep the strategy moving. That's where I come in.

Step1

Start with a Funding Strategy Session

We'll look at your organization, goals, and current funding landscape, and identify 1–2 funding priorities to focus on over the next six months.

Step2

Choose the right level of support

A strong funding strategy isn't a one-and-done project. It gets stronger as we build the foundation, pursue opportunities, learn what works, and refine the approach. That's why ongoing plans are six-month partnerships.

Personalized services

I offer 6-month retainers ranging from $1,200 to $5,000 per month.

With the flexibility to cancel with 30 days' notice.

$1,200–$5,000per month · 6-month retainer

You bring the mission. I'll help you build the funding to support it.

Let's identify your highest-priority funding opportunities and the right next step for your organization.

Book a Strategy Call

Funding Ally Assets · Coming soon

Not quite ready to invest? Start with affordable resources.

Funding Ally Assets is a growing library of templates, guides, trainings, and toolkits to help you:

  • Think through the best funding strategies
  • Secure sponsorships
  • Collect donations more easily
  • Fine-tune your messaging
  • Set up automated systems to save time
  • Become grant-ready
  • Stay legally compliant
  • Tell stories that captivate donors

…and more on the way.

Funding Ally resources: Sponsorship Toolkit, Grant Readiness Guide, Donor Email Templates, and Website Copy Boost