Gain a steady stream of support with a monthly giving program
Get support to ease your load and fuel your mission through a loyal recurring donor community.
Use the tools you have to encourage recurring donations.
Designed for lean nonprofit teams who want more recurring revenue with less hassle.
As a nonprofit leader, you've felt called to fulfill a mission.
Your passion and determination have given you a good foundation. Now you're ready for the support and tools to ease your load, strengthen your organization, and expand your impact.
This specialized system makes it easy to start a monthly giving program— so you can grow sustainable revenue and foster a community that cares.
Donor-centered messaging
Tailored to your ideal audience.
Built for small teams
A simple, maintainable system.
Done-For-You Tools
Implementation, not theory.
If fundraising feels like a treadmill…
One-time gifts and constant events make revenue unpredictable—and planning programs and staffing gets harder.
Monthly giving creates stability.
A simple monthly donor program gives you a reliable base of recurring support you can grow over time.
It also gives you a backbone of engaged supporters who spread awareness and contribute in a variety of ways.
The 30-Day Monthly Giving Launch
A focused sprint to launch your first monthly giving program—efficient, clear, and manageable.
What's Included
Custom Strategy + Messaging
Monthly Giving Launch Strategy: a custom plan to engage your current audience and invite them to become monthly donors.
Monthly Giving Webpage Copy: fully written donation page copy plus simple design/layout direction to encourage conversions.
Email Campaign Copy: an intentional launch email series designed to re-engage past donors, lapsed donors, and warm supporters and guide them to join monthly giving.
New Monthly Donor Welcome Sequence: fully written follow-up emails to welcome, thank, and onboard new monthly donors (so they stay).
Social Media Starter Kit: personalized post ideas and prompts to build awareness and support the launch.
Personalized Support + Assets
Three 1:1 Strategy Calls (60 min each): kickoff/setup, mid-sprint check-in, and final launch review/Q&A.
Automation Implementation Support (done-with-you): step-by-step directions to build the automations inside your current platform (or recommendations if you need one). Optional add-on available if you want me to set it up for you.
Social Media Starter Kit: personalized post ideas and prompts to build awareness and support the launch.
12-Month Stewardship / Nurture Roadmap: a simple, manageable touch-plan for keeping payments up to date and monthly donors engaged year-round.
Tech + Integration Guidance: guidance to ensure your donation page, email platform, and tracking are connected cleanly.
Personalized Support + Assets
Three 1:1 Strategy Calls (60 min each): kickoff/setup, mid-sprint check-in, and final launch review/Q&A.
Automation Implementation Support (done-with-you): step-by-step directions to build the automations inside your current platform (or recommendations if you need one). Optional add-on available if you want me to set it up for you.
12-Month Stewardship / Nurture Roadmap: a simple, manageable touch-plan for keeping payments up to date and monthly donors engaged year-round.
Tech + Integration Guidance: guidance to ensure your donation page, email platform, and tracking are connected cleanly.
Packages start at $2,500. Payment plans available.
See The Bigger Picture
The Long-Term Value of Monthly Donors
Move the sliders to see how a monthly giving program compounds into real, dependable revenue for your mission over time.
Projected over time
Estimates assume a steady donor base at today's giving level, with no attrition or growth factored in. The 7-year mark reflects the average retention period for recurring nonprofit donors.
This tool is for illustrative purposes only. It is not a guarantee of results, donor retention, or program performance.
See The Bigger Picture
The Long-Term Value of Monthly Donors
Move the sliders to see how a monthly giving program compounds into real, dependable revenue for your mission over time.
Projected over time
Estimates assume a steady donor base at today's giving level, with no attrition or growth factored in. The 7-year mark reflects the average retention period for recurring nonprofit donors.
This tool is for illustrative purposes only. It is not a guarantee of results, donor retention, or program performance.
This is for you if...
You are passionate about your mission, but need support with fundraising.
You don't want to rely exclusively on one-off events or campaigns anymore.
You have an email list or following of people to invite to a monthly giving program.
You can dedicate at least 1 hour/month to maintaining your program.
This is probably not a fit if...
You haven't received any donations or proof of support for your cause.
You're not ready to invest in a fundraising program with high long-term ROI.
Your team cannot dedicate at least 1 hour/month to maintaining your program.
You don't have a website or any digital presence.
How we'll work together:
1. Discovery Call (20 min)
We start with a friendly, commitment-free call to confirm if a monthly giving program is right for you. We'll talk about your goals, timeline, audience, and tools you already have in place.
2. Kickoff Interview
This is where I gather all the details to put together strong messaging for your monthly giving program.
We'll also talk through your choice of tech platforms and create a plan for you to confidently implement and let automations run.
3. Build Sprint
I'll write the assets, using ethical, persuasive writing techniques to encourage monthly donations.
You review and approve the content as we go. Each piece of writing includes a round of edits to ensure it authentically portrays your mission and values.
3. Finalize & Launch
You get a final checklist + launch plan so your team is ready to go live. You will receive custom strategy to grow your audience and maintain your monthly donor base for years to come.
What makes this opportunity different:
This isn't "add a monthly donation button."
I help you create a clear donor offer and a simple yet powerful system that won't burn out your team.
Real-time conversations with a strategist (not an AI bot) who cares about your goals
Donor-centered messaging (so it’s an easy “yes” to recurring giving)
Simple launch plan (so you actually implement)
Stewardship roadmap (so monthly donors stay—and happily upgrade)
Monthly Giving Launch
Starting at $2,500
Hi, I’m Marissa.
My background involves a law degree, small business operations, international humanitarian work, copywriting, and digital marketing strategy.
I speak Spanish and Portuguese, and I love spending time with my husband and two cute kids.
As a marketing strategist, I combine emotionally compelling messaging with digital systems to help you get more donations, more easily.
I'm passionate about promoting good work in the world. If you've felt called to a cause, I want to help you make it happen!
FAQ
You’re ready for monthly giving if:
You have a list of one-time donors or other contacts with consent to reach by email.
You can clearly explain how donations will contribute to your mission each month.
You have (or can invest in) software to host a webpage, a donation form, and automated emails.
You have a team member who dedicate at least an hour each month to maintain and nurture your donor base.
When these pieces are in place, monthly giving becomes a reliable, retention-driven revenue stream that stabilizes cash flow and support donor lifetime value.
Take the Monthly Giving Readiness Quiz to see your best next step.
What I do guarantee is a clear plan and launch-ready assets you can implement. I cannot guarantee outcomes because they depend on your organization growing your audience and maintaining your program. However, if you want support in growing awareness and maintaining your donor base, I can offer additional services or refer helpful support.
The core package is done-with-you: I provide strategy, copy, and a step-by-step implementation checklist. Email automation setup is available as an optional add-on. Web design/development is not included unless quoted separately.
The 30-Day Monthly Giving Launch starts at $2,500. Exact pricing depends on your goals and needs. Installment plans are available. For example, 4 monthly payments of $625 each.
After our discovery call, I’ll share next steps and the earliest start date—typically within two weeks. Availability is limited, so reach out quickly to reserve your spot!
Ready to transform one-time donations into valuable long-term relationships?
Book a call to see if a 30-day monthly giving launch is the right next step.
Zero pressure or cost. About 20 minutes long.
Funding Ally
Nonprofit Marketing Consulting
© Marissa Martin | 2026